Bowen Bits: Successful Business Branding Of Bowen Therapy!
This section is for my fellow Bowen Therapy Practitioners, so if your eyes are crossing as you read this move to the next section…
The Bowen Hands Journal June 2012 had a story on Page 12 descibing a Bowen Branding course by Alexia Monroe. After reading the article I believe strongly that it should have been on page 1.
I quote, “Can we attract business if we are not sure what the “brand” of Bowen is or its market? If your target is “everybody”, you may be missing the mark, and missing that your market is not the same as other practitioner’s.
Alexia Monroe from the USA at www.bowenworks.com
How many Bowen Therapist have I met through the years that have given up because they cannot describe Bowen Therapy. How grateful would I have been if this course had been available in 1991. How many costly mistakes would I have avoided!
So great an issue is this that this course should be recommended as part of level 1 course notes to all new training therapists. As well as regular updates on the latest in designer infomation for those in business now. It is one thing to train in Bowen Therapy and be impressed by this healing technique. But it is another thing to believe new Bowen Therapists can prosper in business without a clear branding policy.
I still haven’t shaken the hand of a mutli-millionaire ‘working’ Bowen Therapist yet!!
I would like to 🙂
The Gentle Healing Technique
Bowen Therapeutic Technique (Bowen Therapy) is a dynamic system of muscle and connective tissue therapy that encourages the body to right itself. This technique involves a gentle roll over the muscle. By using a set system of these small moves from the base of the neck to the tips of the toes, the therapist stimulates the body’s innate healing system to realign and re-balance.
Bowen Therapeutic Technique (Bowen Therapy) is completely safe for the newborn baby to the frail and elderly. It is gentle, fast and an effective way to treat health concerns from sporting injuries to pain, stress and discomfort. Bowen Therapy stimulates the patient’s musculoskeletal system into realigning itself.
The beauty of Bowen Therapy is that it will not interfere and works well with all medication and/or dietary supplements and is gentle but powerful. A treatment takes about one hour.
Over the last 20 years Setter’s Health Centre has continually offered Bowen Therapy to the beautiful city of Townsville in Queensland, Australia. At the end of November 2011, I celebrated 20 years as a Bowen Therapist operating in this wonderful city. I would like to thank all of you who have walked though my door over the last 20 years and allowed me to help you through some very trying times in your lives. It has been a wonderful journey to be your Bowen Therapist and to watch as you have recovered from your injuries through Bowen Therapy.
What is a Hamstring Strain? Hamstring strain is a very common injury of the leg that involves a tear in one or both of the hamstring muscles… A hamstring strain can range from mildly painful to so severe that it involves a complete tear of the hamstring muscle. You have four Hamstring muscles…...Read More
Helpful Free Hints On How To Survive Post Flood Trauma with Vitamin C! You should always ensure you have adequate dietary sources of Vitamin C! This vitamin is essential for normal growth and development and repair of tissues. Foods with a high Vitamin C content include...Read More
Helpful Free Hints On How To Survive Post Flood Trauma! You have almost certainly taken notice over the years, of one of those annoying old school sayings about positively accepting disaster in your life… “That which does not kill you makes you stronger! But the steps to surviving are not expla...Read More
https://www.facebook.com/settersbowentherapytownsville/videos/583578972158695/ Lower back pain is very common in our community – eight out of ten Australians will experience lower back pain in their lives. And to think that lower pain will stay isolated from the rest of the body is wishful thin...Read More
https://www.facebook.com/settersbowentherapytownsville/videos/480343222369766/ While most people assume pain and musculoskeletal problems happen playing sport, twisting the wrong way or lifting something – the truth is sitting around (especially with bad posture) can be just as bad fo...Read More
Benjamin Setter was involved in a motor accident in January 1991. The injuries sustained left him with a severe spinal curvature. Through a family friend, Benjamin received one Bowen Therapy treatment every week for three months. At the end of this period Benjamin was relieved and surprised to find ...Read More
Neck Pain Relief... Let us start with what can cause neck pain? While most people assume injuries happen playing sport, twisting the wrong way or lifting something – the truth is sitting around can be just as bad for the body. So what warning signs should you be looking out for when it comes to p...Read More
Some of the automatic benefits enjoyed by our clients at Setter’s Health Centre. Seniority: Benjamin is the most senior Bowen Therapy Practitioner in Townsville. As such he has seen a wide variety of clients and many varied situations that it is second nature for him to advise you on possibilitie...Read More
Multiple Sclerosis Relief With Bowen Therapy!! On Monday my Mother June and I had an incredible coffee meeting with Ian & Wendy Alley. Ian having been diagonised with Multiple Sclerosis in 1993 and came to see June and me to see if Bowen Therapy could help? As Bowen Therapy had only been tau...Read More
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