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21 Jun

What is Bowen Therapy? Setting The Path Newsletter June 2012 part 3

Bowen Bits: Successful Business Branding Of Bowen Therapy!

This section is for my fellow Bowen Therapy Practitioners, so if your eyes are crossing as you read this move to the next section…

The Bowen Hands Journal June 2012 had a story on Page 12 descibing a Bowen Branding course by Alexia Monroe. After reading the article I believe strongly that it should have been on page 1.

I quote, “Can we attract business if we are not sure what the “brand” of Bowen is or its market? If your target is “everybody”, you may be missing the mark, and missing that your market is not the same as other practitioner’s.

Alexia Monroe from the USA at

How many Bowen Therapist have I met through the years that have given up because they cannot describe Bowen Therapy. How grateful would I have been if this course had been available in 1991. How many costly mistakes would I have avoided!

So great an issue is this that this course should be recommended as part of level 1 course notes to all new training therapists. As well as regular updates on the latest in designer infomation for those in business now. It is one thing to train in Bowen Therapy and be impressed by this healing technique. But it is another thing to believe new Bowen Therapists can prosper in business without a clear branding policy.

I still haven’t shaken the hand of a mutli-millionaire ‘working’ Bowen Therapist yet!!

I would like to 🙂


What is Bowen Therapy?

The Gentle Healing Technique

Bowen Therapeutic Technique (Bowen Therapy) is a dynamic system of muscle and connective tissue therapy that encourages the body to right itself. This technique involves a gentle roll over the muscle. By using a set system of these small moves from the base of the neck to the tips of the toes, the therapist stimulates the body’s innate healing system to realign and re-balance.

Bowen Therapeutic Technique (Bowen Therapy) is completely safe for the newborn baby to the frail and elderly. It is gentle, fast and an effective way to treat health concerns from sporting injuries to pain, stress and discomfort. Bowen Therapy stimulates the patient’s musculoskeletal system into realigning itself.

The beauty of Bowen Therapy is that it will not interfere and works well with all medication and/or dietary supplements and is gentle but powerful. A treatment takes about one hour.

20 years of Bowen Therapy in the tropics

Over the last 20 years Setter’s Health Centre has continually offered Bowen Therapy to the beautiful city of Townsville in Queensland, Australia. At the end of November 2011, I celebrated 20 years as a Bowen Therapist operating in this wonderful city. I would like to thank all of you who have walked though my door over the last 20 years and allowed me to help you through some very trying times in your lives. It has been a wonderful journey to be your Bowen Therapist and to watch as you have recovered from your injuries through Bowen Therapy.

Benjamin Setter

Practice Founder

What is Bowen Therapy? Setting The Path Newsletter June 2012 part 3

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